Case Studies/Hair Garden Barcelona
23% increase in Clients Within 2 Months
The Background
Hair Garden, a hair salon in Barcelona, needed a reliable way to attract more clients. They faced inconsistent bookings and had an outdated website with minimal traffic.
We developed a tailored marketing plan, revamping their website and launching local social media ad campaigns.
Now, we adjust ads based on their schedule—turning them off when fully booked and increasing budget when needed—keeping their calendar consistently filled.
Services
increase in targeted website traffic
ROAS from Meta ads
Challenges
Hair Garden Salon aimed to gain more attention and grow its customer base in a competitive industry.
They faced several key challenges:
Attracting and retaining new customers.
Building trust and standing out in a saturated market.
Differentiating itself in a market dominated by either super-premium or low-cost products and services.
Solutions
To address these challenges we focused on improving their online presence, simplify services for clarity, and making it easier for customers to connect:
Custom Website: Designed a user-friendly website on Wix Studio with clear messaging, an intuitive interface, and a compelling value proposition. The website also integrated online consultations to improve convenience for clients.
Targeted Advertising: We launched Meta ad campaigns to effectively attract and retain local customers.
Streamlined Services: Simplified the presentation of services to ensure clarity, making it easier for customers to understand and choose options that suited their needs.
Results
The strategies led to some great results, including:
Increased Credibility: The professionally designed website built trust and projected credibility to potential clients, setting the salon apart from competitors.
Improved Customer Engagement: Better communication channels allowed clients to book consultations and access information effortlessly, improving their overall experience.
Enhanced Local Reach: Meta ad campaigns effectively drove local traffic, resulting in a noticeable increase in client inquiries and appointments.
Brand Differentiation: By simplifying service offerings and focusing on convenience, we helped the salon establish itself in a competitive market, attracting customers looking for high-quality yet accessible services.
Hair Garden Salon now enjoys a stronger presence, improved customer relationships, and sustained growth.
Client Interview
Dafi G.
Hair Garden Owner